“I recently received your new advertisement for polybutylene pipe entitled: “Shell’s New Polybutylene Pipe-Primer.” I wish to congratulate you for such an excellent direct mail piece. Like everyone else, I receive numerous “junk” mail advertisements everyday, give them a glance, and all but an occasional few immediately head for the trash can. However, your unique “...Pipe-Primer” not only demanded immediate attention, but I found myself smiling as I carefully read through it cover-to-cover –twice! A job very well done, congratulations indeed.

Jock M. Scott
Manager – Engineering
Conrock Co.
Los Angeles, CA

The featured comments are taken from actual letters received by CollierGraphica or the agency of record for the account.